Protein Myth

Walk into any grocery store or endurance-event expo, and you’ll see it — shelves lined with bars boasting 20 grams of protein or more, each claiming to be the ultimate fuel for performance. But many endurance athletes are beginning to question whether these “protein bars” are truly designed for them.

For endurance training, the body’s needs are fundamentally different from those of strength athletes or gym-goers focused on muscle gain. Protein plays an important role in recovery and muscle repair, yes — but during long workouts, your body primarily relies on carbohydrates as its most efficient and preferred energy source. Without adequate carbs, even the fittest athlete can hit the dreaded wall.

That’s where Shark Bars take a different approach. Rather than chasing the protein-heavy trend, Shark Repellant Nutrition built its formula around the National Academy of Sports Medicine (NASM) guidelines for sustained energy and endurance performance. Each bar provides a thoughtfully balanced macronutrient profile: a higher-carbohydrate foundation for steady fuel, moderate protein for recovery, and healthy fats for lasting satiety.

This isn’t just another snack bar — it’s performance nutrition engineered for movement. The balance of carbs, protein, and fat in Shark Bars keeps glycogen stores topped off, blood sugar stable, and energy output consistent across long swims, rides, or runs.

So while the market may be flooded with “protein bars” that sound impressive on a label, endurance athletes know that true performance comes from smart fueling — not just protein counts. Shark Bars deliver exactly that: real food ingredients, functional energy, and balanced nutrition designed to help you go the distance. Try our bars for yourself below.